Leica Camera AG constantly strives to improve and make its Online presence more attractive for you. Only by knowing which pages on our website are visited most frequently and how long our visitors spend there can we optimize the contents of the Leica Camera AG websites to best suit your requirements. We process personal data collected during visits to our website in accordance with the data protection regulations applicable in the country where the entity responsible for processing the data is based. The websites of Leica Camera AG may contain links to websites of other providers not covered by this data protection declaration.

The entity responsible for data processing regarding this website is Leica Camera AG, Am Leitz Park 5, D-35578 Wetzlar.

Collection, processing and use of personal data

When you access the websites of Leica Camera AG, general information is automatically recorded. Such information does for example include the date of your visit, the type of web browser, the operating system used, the domain name of your Internet service provider and your IP address. This exclusively refers to information which does not allow Leica Camera AG to draw any conclusions about your personal identity and which is recorded only for the duration of the visit without being stored beyond the end of your visit. Such data is not merged with data from other sources. Personal data are stored only if you expressly and of your own accord provide them to us, for example within the scope of an enquiry, a registration, reservation, survey, contest or for performing a contract. The personal data collected by Leica Camera AG are exclusively used for contract performance. Any other use takes place only with your express prior consent.

Use of cookies

Cookies are text files containing information. They are stored on the hard drive of your computer without causing any damage there.

We use cookies to make our website more user friendly and access to our members’ area easier. By using cookies we can provide log-in data upon your next visit as a personal preset feature, which for example enables you to store your password for registration in the members’ area.

For maintaining a log-in session, we therefore use so-called session cookies. Session cookies are small information units containing an arbitrarily generated identification number called Session ID, which are stored in your computer's memory. A session cookie furthermore stores information on its origin and storage period. These cookies cannot store any other data. As soon as you log out from the members’ area, the session cookies used are deleted.

Using and passing on traffic data

Leica Camera AG analyses the aforementioned data, including cookies, exclusively for statistical purposes and for its technical administration of the website. Data are not passed on to third parties, neither for commercial nor for non-commercial purposes.

You can, of course, also view our websites without cookies. Most Internet browsers accept cookies automatically.  You can prevent cookies from being stored on your hard drive by selecting the "do not accept cookies" option in your browser settings.  For details on how this works in detail, please consult the instructions provided by your browser manufacturer.  You can delete any cookies already set on your computer at any time. However, if you do not accept any cookies certain functions on our website may be restricted.

Web analysis

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses cookies” to enable an analysis on how you use the website. The information generated by the cookie about your use of the website (including your IP address) will as a rule be transmitted to and stored by Google on servers in the United States. To the extent that your IP address is collected for this purpose, it is always technically reduced and thus anonymised and untraceable. Only in exceptional cases will the full IP address be transferred to a Google server in the USA to be reduced there. On our behalf, Google will use this information for analysing your use of the website, for compiling reports on website activities for us, and for providing other services to us relating to website and Internet usage. Google may also disclose this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You can prevent the installation of the cookies by setting your browser accordingly. However, we would like to point out that in this case you might not be able to fully use all the functions of this website. Alternatively, you can prevent the collection of data and its transfer to Google by downloading and installing a dedicated browser plug-in: (https://tools.google.com/dlpage/gaoptout?hl=). You will then be able to nonetheless use our website without restriction.

Social Media integration

Our website uses social plugins ("plugins") of the following social networks:

  • facebook.com, operated by Facebook Ireland Limited Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland ("Facebook")
  • twitter.com, operated by Twitter Inc, Attn: Copyright Agent, 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA  ("Twitter")
  • vimeo.com operated by Vimeo LCC, 555 West 18th Street, New York, New York 10011, USA ("Vimeo")
  • Flickr, operated by c/o Yahoo! Inc., 701 First Avenue, Sunnyvale, CA 94089, United States ("Flickr")
  • Google.com, operated by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google")

These plugins are marked with the respective logo of the social network operator.  When activating the plugins by simply clicking on them, you agree that a direct connection between the browser and the servers of the social networks is established and the respective social media button is loaded from there (e.g. the "Like" button on Facebook). At the same time, the social networks are informed that our website has been opened when you click on the plugins on our website.

If you are simultaneously logged in at the social networks, your visit to the web page can be allocated to your profile. The same also applies to the use of the plugin functions, e.g. by clicking on the "Like" buttons of Facebook. Such information is then also allocated to your respective account at the social networks. Thus, the social network may collect and store further usage data. You can prevent this by logging out of the respective social network before visiting this website, or by not activating the plugins. Information on what data are collected in detail by the respective social networks for their own purposes, and further information on the collection and processing of data and on the protection of your privacy, please refer to the data protection declarations provided by your social networks.

Use of Facebook Pixel

This website uses the re-marketing function ‘Facebook Pixel’ offered by Facebook Inc. (‘Facebook’). This function is designed to attract visitors with personalised adverts (’Facebook Ads’) when they visit the social network Facebook. This Pixel establishes a direct connection to Facebook servers when you visit the website. The server is then notified that you have visited this website and associates this information with your personal Facebook user account.
For more information on the collection and use of this data by Facebook and on your related rights and options to protect your privacy, please refer to the Facebook data policy at https://www.facebook.com/about/privacy/ Alternatively, you can deactivate potential Facebook Ads as defined at https://www.facebook.com/settings/?tab=ads#_=_. To do so, you must be signed in to your Facebook account.


Leica Camera AG uses technical and organizational measures to protect your personal data in our possession from manipulation, loss, destruction and access by unauthorized persons. Our security measures are constantly improved in accordance with new technological developments.

Rights of the affected parties

On request, Leica Camera AG or the authorized representative responsible for your data will inform you immediately, in writing and in compliance with the applicable legal regulations, whether and what personal data we have stored about you. If despite our constant efforts to ensure that our information is current and correct any data we have stored proves to be incorrect, we will correct such information at your request.  In addition, you are entitled to having your data blocked and deleted.

Data protection representative at Leica Camera AG: Katharina Stoll
E-mail: data-protection@leica-camera.com